The Generic Retribution
The generic industry has always been overshadowed by branded pharmaceuticals. The government policies and the mandate have also always favored branded pharmaceuticals. However, as the lawmakers come face to face with the rising drug costs and unmanageable healthcare expenditure, and in wake of growing public outcry, the government�s stance seems to softening. The generic industry�s appeals, which have been falling to deaf ears for so long, are finally being heard.