General Biotechnology
Call for Papers: Biotechnology Marketing
Journal of Commercial Biotechnology - Special Issue on Product Innovation Management and Marketing
Focus of the Special Issue
Biotechnology companies are product innovation firms, yet they face a collection of challenges which make it inappropriate to simply apply existing innovation management thinking. For instance, at present relatively few biotechnology firms generate earned income from sales. They focus primarily on developing intellectual capital and offering related testing and processing services. The time scale and route to create such outputs is typically long (ten to fifteen years), highly uncertain, complex and requires investment in the order of tens of millions of dollars. With these conditions, it is difficult to understand how biotechnology firms should be designed and managed.
This call for papers of a special issue of Journal of Commercial Biotechnology is seeking interdisciplinary research that investigates and reports on product innovation and marketing practices for biotechnology companies. As product innovation and marketing involve multiple disciplines we anticipate contributions that span and integrate leading edge thinking from a range of areas including marketing, R&D management and project management. In terms of management processes the focus of the special issue will encompass all facets of product innovation and marketing, from the conceptualization of a new technology through to commercialization of the product or service.
Specific sub-themes that are particularly relevant for (but not limited to) the special issue include:
• Consumer acceptance of biotechnology products and techniques.
• Drugs and direct-to-consumer advertising.
• Biotechnology and relationship marketing.
• Mass customization and biotechnology.
• New product marketing and biotechnology.
• Networks and biotechnology.
• Ambidextrous product development – balancing efficiency and creativity.
• Control systems for product development.
• Measuring product development performance.
• Networks and network effects in biotechnology marketing
Submissions that span multiple sub-themes and are of an integrative nature in their investigation of issues related to the overall theme are especially encouraged. Theoretical, case study and normative manuscripts are suitable for the special issue and all research methods are appropriate.
Submission guidelines are available at the Journal website http://www.palgrave-journals.com/jcb/author_instructions.html.
Special Edition Editors
Leyland F. Pitt
Professor of Marketing
Faculty of Business Administration
Simon Fraser University
Vancouver, Canada
lpitt@sfu.ca
Ian P. McCarthy
Professor of Technology & Operations Management
Faculty of Business Administration
Simon Fraser University
Vancouver, Canada
ian_mccarthy@sfu.ca
Time Table
Deadline for paper submission: 31st December 2007
Process
1. All papers will receive an initial screening by the Special Editors prior to double-blind peer review. Only papers that are deemed a priori to have a good fit and reasonable chance of acceptance in an accelerated review process will remain under consideration. Papers that do not pass this initial screening will not be considered further.
2. As there is a tight schedule to meet initial screening and first reviews will be made within 1 month of submission
3. Authors will have 2 weeks to return revised manuscripts following review
4. Manuscripts may then go for further review with the original depending on the number of changes required after the initial review.
Discussion
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[...] Focus of the Special Issue Biotechnology companies are product innovation firms, yet they face a collection of challenges which make it inappropriate to simply apply existing innovation management thinking. For instance, at present relatively few biotechnology firms generate earned income from sales. They focus primarily on developing intellectual capital and offering related testing and processing services. The time scale and route to create such outputs is typically long (ten to fifteen years), highly uncertain, complex and requires investment in the order of tens of millions of dollars. With these conditions, it is difficult to understand how biotechnology firms should be designed and managed. This call for papers of a special issue of Journal of Commercial Biotechnology is seeking interdisciplinary research that investigates and reports on product innovation and marketing practices for biotechnology companies. As product innovation and marketing involve multiple disciplines we anticipate contributions that span and integrate leading edge thinking from a range of areas including marketing, R&D management and project management. In terms of management processes the focus of the special issue will encompass all facets of product innovation and marketing, from the conceptualization of a new technology through to commercialization of the product or service. (more…) [...]
[...] Focus of the Special Issue Biotechnology companies are product innovation firms, yet they face a collection of challenges which make it inappropriate to simply apply existing innovation management thinking. For instance, at present relatively few biotechnology firms generate earned income from sales. They focus primarily on developing intellectual capital and offering related testing and processing services. The time scale and route to create such outputs is typically long (ten to fifteen years), highly uncertain, complex and requires investment in the order of tens of millions of dollars. With these conditions, it is difficult to understand how biotechnology firms should be designed and managed. This call for papers of a special issue of Journal of Commercial Biotechnology is seeking interdisciplinary research that investigates and reports on product innovation and marketing practices for biotechnology companies. As product innovation and marketing involve multiple disciplines we anticipate contributions that span and integrate leading edge thinking from a range of areas including marketing, R&D management and project management. In terms of management processes the focus of the special issue will encompass all facets of product innovation and marketing, from the conceptualization of a new technology through to commercialization of the product or service. (more…) [...]