Journal of Commercial Biotechnology — July 2008

The March 2008 issue of the Journal of Commercial Biotechnology is now available. This issue focuses on biotechnology marketing and was guest-edited by Leyland Pitt and Ian McCarthy. The links below will take you to the abstract of each article:

Volume 14, Issue 3

Editorial

Connecting product innovation management and marketing PDF
Leyland Pitt, Ian McCarthy

Articles

New pharmaceutical product development: Barriers to overcome and opportunities to exploit PDF
Nic S Terblanche
The biotechnology and marketing interface: Functional integration using mechanistic and holographic responses to environmental turbulence PDF
Pierre Berthon, Leyland Pitt, Deon Nel, Esmail Salehi-Sangari, Anne Engstrom
Anticipating and managing the challenges of biotechnology marketing PDF
Heidi Rajamäki
A comparison of R&D indicators for the Vancouver biotechnology cluster PDF
Monica Salazar, Martin J Bliemel, J Adam Holbrook
Using brand personality to assess whether biotechnology firms are saying the right things to their network PDF
Lisa Papania, Colin Campbell, Robert Ankomah Opoku, Maria Styven, Jean-Paul Berthon
Remembering Epimetheus: Biotechnologies and the market PDF
Pierre Berthon, Ekin Pehlivan, Philip DesAutels
Networks of dedicated biotechnology and service firms in Vancouver PDF
Martin J Bliemel, Ian P McCarthy


   No Comments yet


  1. JohnieWalker
      Dec 25, 2009

    I want to quote your post in my blog. It can?
    And you et an account on Twitter?

Leave a Reply