Home General Biotechnology Journal of Commercial Biotechnology — July 2008

Journal of Commercial Biotechnology — July 2008

The March 2008 issue of the Journal of Commercial Biotechnology is now available. This issue focuses on biotechnology marketing and was guest-edited by Leyland Pitt and Ian McCarthy. The links below will take you to the abstract of each article:

Volume 14, Issue 3

Editorial

Connecting product innovation management and marketingPDF
Leyland Pitt, Ian McCarthy

Articles

New pharmaceutical product development: Barriers to overcome and opportunities to exploitPDF
Nic S Terblanche
The biotechnology and marketing interface: Functional integration using mechanistic and holographic responses to environmental turbulencePDF
Pierre Berthon, Leyland Pitt, Deon Nel, Esmail Salehi-Sangari, Anne Engstrom
Anticipating and managing the challenges of biotechnology marketingPDF
Heidi Rajamäki
A comparison of R&D indicators for the Vancouver biotechnology clusterPDF
Monica Salazar, Martin J Bliemel, J Adam Holbrook
Using brand personality to assess whether biotechnology firms are saying the right things to their networkPDF
Lisa Papania, Colin Campbell, Robert Ankomah Opoku, Maria Styven, Jean-Paul Berthon
Remembering Epimetheus: Biotechnologies and the marketPDF
Pierre Berthon, Ekin Pehlivan, Philip DesAutels
Networks of dedicated biotechnology and service firms in VancouverPDF
Martin J Bliemel, Ian P McCarthy

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