Strategies for improving communication between scientists and the public
This paper is part of the free Open Access archive of the Journal of Commercial Biotechnology
ABSTRACT: It is believed that a scientifically literate society benefits the national economy by improving the workforce and raising consumer awareness by helping people appreciate and support scientific advancement. Traditionally, communication between scientists and the public has been viewed as unidirectional, with an ‘expert’ scientist bestowing information on a recipient perceived to be largely passive and unquestioning…
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