Biomarketing strategy and tactics 101 PART II of III

The American Marketing Association defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. According to the Pharmaceutical Research and Manufacturers of America appropriate marketing of medicines ensures that patients have access to the products they need and that the products are used correctly for maximum patient benefit. The most important promotional tools for biopharmaceutical firms are 1) personal selling, 2) advertising, 3) public relations and publicity, and 4) web promotion. Part I of this three-part article focuses on the nature of the biopharmaceutical marketing’s four P’s, the importance of marketing strategy, the conduct of environmental analysis,  and maket segmentation. Part II delves into the processes of targeting and positioning, marketing planning, as well as biopharmaceutical branding. Part III completes the series by focusing on the push and pull promotional strategies, advertising, selling, and biopharmaceutical web and social marketing. Full details at the Journal of Commercial Biotechnology

NeuroTracker boosts concentration for Olympic shooter

Mental training technology from CogniSens Athletics improves focus and concentration for strong medal contender.

(PRWeb June 30, 2012)

Read the full story at http://www.prweb.com/releases/2012/6/prweb9660772.htm

Pharmalink Consulting continues Global Expansion Programme

Pharmalink Consulting is delighted to announce the opening of its new hub in Latin America.

(PRWeb June 30, 2012)

Read the full story at http://www.prweb.com/releases/2012/6/prweb9655132.htm