Zdaj je na voljo, nov učbenik od Logos Press :
Gradimo velja za biotehnologijo: upravljanje Študije primerov v znanosti, zakone, predpise, politike in poslovne
Dostopno od Amazon.com in knjigarnah povsod.
Mark J. Ahn, Michael A. Alvarez, Arlen D. Meyers, Anne S. York, uredniki
Predgovor G. Steven Burrill
Prva izdaja, julij 2010
Lepljenje, 416 strani, US $ 79,95
ISBN: 978-1-934899-15-1
Ta količina pomaga zapolniti praznino v znanosti o življenju podjetništva in upravljanja primerov knjige in zagotavlja fakultete in študente, ne samo z glasbenih lestvic, ampak simulirane izkušnje jadranje burnih in razburljivo oceanov biomedicinski industriji v smeri ustvarjanja pomembno vrednost za bolnike in družbo.
Gradimo Case za biotehnologijo značilnosti:
- Predgovor G. Steven Burrill
- Uvodno poglavje o tem, kako se učiti bioznanosti metodi primera
- 22 študij primerov v znanosti, zakoni, predpisi, politika, ter poslovne
- Ogromno podatki, grafi in tabele za dopolnitev besedila
- Viri za nadaljnje branje
Vsebina
Predgovor
G. Steven Burrill
Burrill & Company
Predgovor
Mark J. Ahn, Michael A. Alvarez, Arlen D. Meyers, Anne S. York
Predstavitev
Yali Friedman
thinkBiotech LLC
Kako Teach Biološka znanost Z metodo primeru Pogovor
Trent Wachner in Anne S. York
College of Business, Creighton University
Del I: Znanost
Medarex, Inc: uresničitev njenega potenciala?
Mark J. Ahn, Alan Leong, Wei Wu1 in Masum Rahman
Atkinson Graduate School of Management, Willamette University, University of Washington, Bothell
FoxHollow Technologies: The ® Kosi SilverHawk odpre nov trg
Erik Miller, Dina Financial in Michael Alvarez
Stanford University
OraPharma, Inc: Preoblikovanje obstoječega proizvoda
Payam Benyamini in Mark J. Ahn
University of California, Los Angeles, Atkinson Graduate School of Management, Willamette University
DesignMedix, Inc: Ohraniti izdelka Focus ali platformo Leverage Technology?
Elizabeth R. Bivins-Smith, Bettina M. Frana in W. Kellogg Thorsel
Šola Business Administration, Portland State University
Oxigene, Inc: Uresničevanje vrednost iz več tehnoloških platform
Mark J. Ahn, Anne S. York, David Ackerley in Rebecca Bednarek
Atkinson Graduate School of Management, Willamette University, College of Business, Creighton University in Victoria University of Wellington
Del II: Zakoni, predpisi, Politika
Tysabri Ponovni zagon Sklep: Promise in pogibli Reševanje nezadovoljene potrebe
Mark J. Ahn & Laura Ueki
Atkinson Graduate School of Management, Willamette University
XDx: Brskanje Regulativni & Povračilo Izzivi
Laura Elias in Michael Alvarez
Stanford University
Dyadic International, Inc: Od Doom na Dawn, kaj je naslednje?
Polly S. Rizova, Adelaida Patrasc Lungu, in Mark J. Ahn
Atkinson Graduate School of Management, Willamette University
Prince Edward Island Biološka znanost grozd: Oblikovanje na znanju temelječe gospodarstvo
Steven Casper, Juergen Krause in Adelee MacNevin
Keck Graduate Institute in University of Prince Edward Island
Ustanovitev in rast On-Q-sti: Razvoj napredkom v prilagojenem medicino
Daniel Dornbusch in Mark J. Ahn
Novartis International AG; Atkinson Graduate School of Management, Willamette University
Airway Tools Company Inc: Spreminjanje medicinski pripomoček standardov nege
Andrew Maxwell, Bahram Behnam, Michael Alvarez
Univerza v Torontu, Univerza Stanford
Del III: Poslovni
Genentech Pridobitev Roche: Bo Innovation vihra?
Mark J. Ahn, Anne S. York, David Ackerley in David Lee
Atkinson Graduate School of Management, Willamette University, College of Business, Creighton University in School of Biological Sciences, Victoria University of Wellington
Myogen, Inc: Are We There Yet?
Mark J. Ahn in Travis Cook
Atkinson Graduate School of Management, Willamette University
Compression Dynamics: In Search of Sales
Anne S. York in Martin Winkler
College of Business, Creighton University in University of Nebraska Medical Center, Creighton University Medical Center
iKaryos Diagnostika: Rocky Road od zamisli do zagona
Anne S. York
College of Business, Creighton University
Biocon: na lokalni in globalni
Ashish Hajela, Shad Shahid, in Mohammad Akbar
Indijski inštitut za management, Lucknow, Indija
Adnexus: Strateški in Resource Premisleki pri razvijanju novih biotehnologije Medicines
Susan Sieloff Tucker Marion, John patra in Raymond Kinnunen
College of Business Administration, Northeastern University
Gardasil: Od univerze Discovery na globalni Blockbuster Drug
Alan Collier, Mark J. Ahn in Brendan Siva
University of Otago; Atkinson Graduate School of Management, Willamette University
Guru inštrumenti: Bootstrapping je Bioscience zagonsko napravo
Anne S. York
College of Business, Creighton University
Growing Pains na Camelot biofarmacevtike
Lynn Johnson Langer
Johns Hopkins University
Sandhill Znanstveno: Kje Proizvodnja?
Staci D. Sanford in Arlen Meyers
University of Colorado Denver
Lumina vede: Izzivi zbiranja kapitala, da bi na trg v obetavnih tehnološko inovacijo
Magda Choruzy, Andrew Maxwell, Michael Alvarez
Univerza v Torontu, Univerza Stanford
Viri
Zadnji komentarji