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book

I’ve nearly completed revisions for the third edition of Building Biotechnology, the leading textbook on the business of biotechnology. This new edition has several new chapters, new case studies, updated case law, and fresh industry stats — more than 100 pages longer than the second edition.

I’m looking for volunteers to review the chapters and potentially contribute case studies of:

- Entrepreneurship
– Career development
– Managing reimbursement
– Communications
– General management

Reviewers and contributors will be given a free copy of the final edition (an $80 value).

The chapter list is pasted below. If you are interested in reviewing/contributing, please drop me a brief note stating your interest and the chapter(s) you would like to review or contribute to. For an example of previous contributions, see these samples.

Contents

Introduction

1 – Introduction

2 – The Development of Biotechnology

Knowledge and Skills
Application
Commercialization
Industry Trends

Science

3 – Introduction to Molecular Biology

Information Flow in Molecular Biology
The Big Picture

4 – Drug Development

Biologic vs. Pharmaceutical Drug Development
The Five Basic Steps of Drug Development
Qualities of a “Good” Drug

5 – Tools and Techniques

Bioinformatics
Combinatorial Chemistry
Drug Delivery
Functional Genomics
Manufacturing
Microarrays
Proteomics
Nanotechnology

6 – Applications

Green Biotechnology: Agriculture
White Biotechnology: Industrial Processes and Bio-based Products
Red Biotechnology: Medical Applications

Laws, Regulations, and Politics

7 – Intellectual Property

Patents
When Patents Expire
Patent Infringement, Exemptions, and Licenses
Trade Secrets
Trademark
Copyright
The Role of Intellectual Property in Biotechnology

8 – Regulation

Food and Drug Administration
Department of Agriculture
Environmental Protection Agency
Securities and Exchange Commission

9 – Politics

Balancing Innovation Incentives with Economic Constraints

The Business of Biotechnology

10 – Biotechnology Company Fundamentals

Company Formation
Business Model
Team
Company Characteristics

11 – Finance

Development Stages and Funding
Private Equity
Public Markets
Other Funding Sources
Valuation

12 – Research and Development

R&D Stages
Project Selection
Outsourcing Innovation

13 – Marketing

Marketing as a Guide for R&D
Market Structure and Marketing Environment
Reimbursement
Marketing Planning and Strategy

14 – Licensing, Alliances, and Mergers

Licensing and Outsourcing
Alliance Partnerships
Mergers and Acquisitions
Selecting Partnership Options

15 – Managing Biotechnology

Starting Up
Managing R&D
Intellectual Property Protection
Management Changes with Growth
Dealing with Failure
Public Relations

16 – International Biotechnology

Benchmarking against the United States
Intellectual Property Protection
Regulation
Operations
Finance

Conclusion

17 – Building Biotechnology

Business Models
First Steps
Selecting Opportunities and Business Planning

18 – Investing

Caveat Emptor
Investing in Biotechnology
Strategy
Conclusion

19 – Career Development

Job Descriptions
Ph.D., MBA, or Both?

20 – Final Words

Appendices

Internet Resources

Annotated Bibliography

Glossary