January 1, 2012 Comments Off on Industrial biotechnology – Markets and industry structure Posted in: General Biotechnology An increasing number of chemicals and materials, like base chemicals and polymers, as well as high value products, such as consumer chemicals and specialty chemicals, are produced using biotechnology in one or more of the process steps. In 2010, the sa…
January 1, 2012 Comments Off on Biomarketing strategy and tactics 101 PART I of III Posted in: General Biotechnology The American Marketing Association defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.1 Accordin…