October 24, 2017 Comments Off on Strategies for Branded Drug Lifecycle Management: Part 2 – Prevention Posted in: Insights This is part two of a six-part series on drug lifecycle management: Four Strategic ChoicesPrevention Innovation Extraction Adaptation Summary and Conclusion This article is adapted from Song CH, Han J-W. Patent cliff and strategic switch:…
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October 24, 2017 Comments Off on Strategies for Branded Drug Lifecycle Management: Part 1 – Four Strategic Choices Posted in: Insights This is part one of a six-part series on drug lifecycle management: Four Strategic ChoicesPrevention Innovation Extraction Adaptation Summary and Conclusion This article is adapted from Song CH, Han J-W. Patent cliff and strategic switch:…
The post Str…