October 24, 2017 Comments Off on Strategies for Branded Drug Lifecycle Management: Part 3 – Innovation Posted in: Insights This is part three of a six-part series on drug lifecycle management: Four Strategic ChoicesPrevention Innovation Extraction Adaptation Summary and Conclusion This article is adapted from Song CH, Han J-W. Patent cliff and strategic switch:…
The post S…
October 24, 2017 Comments Off on Strategies for Branded Drug Lifecycle Management: Part 2 – Prevention Posted in: Insights This is part two of a six-part series on drug lifecycle management: Four Strategic ChoicesPrevention Innovation Extraction Adaptation Summary and Conclusion This article is adapted from Song CH, Han J-W. Patent cliff and strategic switch:…
The post Str…
