First Generic Launch has Significant First-Mover Advantage Over Later Generic Drug Entrants

Generic drugs perform better financially if they get to market first. The advantage is amplified if they get there more than one month ahead of competitors.
The post First Generic Launch has Significant First-Mover Advantage Over Later Generic Drug Ent…


6 Ways to Maximize Product Value as Loss of Exclusivity Approaches

Loss of exclusivity doesn’t mean the end of the income stream for branded drugs. Here’s how drug companies can mitigate the effects of drug patent expiration.
The post 6 Ways to Maximize Product Value as Loss of Exclusivity Approaches appeared first on…


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