Branded Generics Promise Profits for Drugmakers, Peace of Mind for Patients

This article was originally published at https://www.drugpatentwatch.com/blog/branded-generics-promise-profits-for-drugmakers-peace-of-mind-for-patients/

Developing nations offer welcoming and growing markets as Abbott focuses exclusively on reformulating and marketing off-patent medications Driven by patient loyalty, prescriber preference, pharmacist trust, and traditional marketing, branded generics…

The post Branded Generics Promise Profits for Drugmakers, Peace of Mind for Patients appeared first on DrugPatentWatch.


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