Branded Generics Promise Profits for Drugmakers, Peace of Mind for Patients

This article was originally published at https://www.drugpatentwatch.com/blog/branded-generics-promise-profits-for-drugmakers-peace-of-mind-for-patients/

Developing nations offer welcoming and growing markets as Abbott focuses exclusively on reformulating and marketing off-patent medications Driven by patient loyalty, prescriber preference, pharmacist trust, and traditional marketing, branded generics…

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