📕 Make Better Decisions: Finding and Evaluating Generic and Branded Drug Market Entry Opportunities

New book based on 20 years providing business guidance to drug companies [Free Sample]  [Buy printed book from Amazon] [More Details] Make Better Decisions helps generic and branded companies alike find and evaluate drug market entry opportunities. Billions of dollars can change hands when key drug patents expire and generics launch. Brands can experience precipitous revenue erosion as […]


First Generic Launch has Significant First-Mover Advantage Over Later Generic Drug Entrants

Generic drugs perform better financially if they get to market first. The advantage is amplified if they get there more than one month ahead of competitors.
The post First Generic Launch has Significant First-Mover Advantage Over Later Generic Drug Ent…


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