Category: General Biotechnology

📕 Make Better Decisions: Finding and Evaluating Generic and Branded Drug Market Entry Opportunities

New book based on 20 years providing business guidance to drug companies [Free Sample]  [Buy printed book from Amazon] [More Details] Make Better Decisions helps generic and branded companies alike find and evaluate drug market entry opportunities. Billions of dollars can change hands when key drug patents expire and generics launch. Brands can experience precipitous revenue erosion as […]


How to Use Drug Sales Data to Refine Your Channel Strategy and Improve Your Portfolio Management

Historic drug sales data can help with market sizing. By examining sales trends over time you can gauge the attractiveness of the market entry. For patented drugs examining sales trends…
The post How to Use Drug Sales Data to Refine Your Channel Strate…


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