Strategies for Branded Drug Lifecycle Management: Part 3 – Innovation

This is part three of a six-part series on drug lifecycle management: Four Strategic ChoicesPrevention Innovation Extraction Adaptation Summary and Conclusion This article is adapted from Song CH, Han J-W. Patent cliff and strategic switch:… The post Strategies for Branded Drug Lifecycle Management: Part 3 – Innovation appeared first on DrugPatentWatch - Make Better Decisions.