Rethink PCR

Bio-Rad’s got an interesting website up: RethinkPCR.

The company’s name isn’t posted on the front page, but is readily available in the contest terms and conditions and privacy policy. It’s an interesting strategy to acquire consumer intelligence. Of course, consumers don’t always ask for what they want — they tend to ask for incremental improvements rather than revolutions, and they may not even accept the changes they ask for — but it will be interesting to see if any innovative new PCR products emerge.