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Stop Calling It “Loss of Exclusivity” — For Most Drugs, It’s Loss of Pricing Power, Not Loss of Revenue

Stop calling it loss of exclusivity for most drugs. Its loss of pricing powernot loss of revenue.
If youve watched the pharma headlines lately, youve probably seen the same storyline recycled: a branded drugs exclusivity ends, generics enter, revenue f…

Stop Calling It “Loss of Exclusivity” — For Most Drugs, It’s Loss of Pricing Power, Not Loss of Revenue Read Post »

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