Sell to the Drug Patent Cliff: How Biopharma Packaging Companies Win Deals by Tying Serialization and Anti-Counterfeit Solutions to Drug Patent Loss of Exclusivity
Biopharma is entering a new kind of “cliff”—not just patent expiration, but the operational scramble that follows it.
When loss of exclusivity hits, the market doesn’t simply get cheaper. It gets faster. Generics arrive with aggressive pricing, payers …
