Journal of Commercial Biotechnology New Issue Published

The latest issue of the Journal of Commercial Biotechnology is now available. Check out the Table of Contents below, and visit the JCB site at to read more. Table of Contents Commentary Of Pens, Pizzas, and Pharmaceuticals Peter J. Pitts PDF Articles Intellectual Property Business Models Using Patent Acquisition: A Case Study of Royalty […]

Branding Biotech – Communicating the Brand’s Point of Differentiation

This is a guest post from Brannon Cashion, President of Addison Whitney Health. Do you have a response to Brannin’s post? Respond in the comments section below. The branding process in the biotech sector can be related to the oxymoronic term of “new and improved.” While there is great benefit to being new, and also to […]