Drug Patent Cliffs Don’t Kill Revenue—Bad Assumptions Do
The Myth of the Patent Cliff: Why Revenue Declines Are Not Inevitable—and How Pharma Can Thrive Beyond Them
In the high-stakes world of pharmaceuticals, the looming specter of the patent cliff has long been regarded as an unavoidable catastrophe. When …
Drug Patent Cliffs Don’t Kill Revenue—Bad Assumptions Do Read Post »
