Archive for January, 2012

Biomarketing strategy and tactics 101 PART I of III

The American Marketing Association defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.1 Accordin…


Bacterial proteins: A new class of cancer therapeutics

Cancer is a complex disease with a network of multiple metabolic pathways that are interlinked to promote growth and resist immune surveillance.  Such a network is efficiently maintained through acquisition of multiple mutations in the human genome th…