Archive for 2007

Rethink PCR

Bio-Rad’s got an interesting website up: RethinkPCR. The company’s name isn’t posted on the front page, but is readily available in the contest terms and conditions and privacy policy. It’s an interesting strategy to acquire consumer intelligence. Of course, consumers don’t always ask for what they want — they tend to ask for incremental improvements […]


Happy 25th, Humulin

Today marks the 25th anniversary of the FDA’s approval of the first drug produced by biotechnology, Genentech’s Humulin. I often use Humulin as a case study for biotechnology, because Genentech’s bacterial-fermentation approach to making insulin was revolutionary compared to the previous methods of harvesting insulin from pig pancreas. Thanks for OpenMarket for reminding me of […]


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