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Stop Calling It “Loss of Exclusivity” — For Most Drugs, It’s Loss of Pricing Power, Not Loss of Revenue

Pharma executives keep using a familiar phraseloss of exclusivityto describe what happens when a brand faces generic or biosimilar entry. It sounds clinical. It sounds objective. It sounds inevitable.
But heres the uncomfortable truth: for most drugs, …

Stop Calling It “Loss of Exclusivity” — For Most Drugs, It’s Loss of Pricing Power, Not Loss of Revenue Read Post »

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